Happy Friday, everyone!
This week's poll question comes from Jeff Asmussen:
Does anyone have a good on-air promotional ad or script about the benefits of advertising on your station (for potential clients)?
We look forward to hearing how you promote your station!
NOTE: If you are using Chrome, you should be able to upload commercials here (you do need to have Flash enabled). Otherwise, you can simply go to the home page, click on the "post something" box, and choose "add commercials." If you have any difficulties, please let me know at [email protected]. Thank you!
at September 13, 2019 1:51 AM PDT
From Kurt Kaniewski: For me, the best station self promotion messages weren't simply copy. It was getting your most successful clients in the studio and get them to touch on their passion from seeing the results from the specific instances of tangible results from advertising on your station. WARNING. DO NOT give 'em a script. They'll sound insincere. Just let 'em go and edit it into what sounds like they said came from the heart in a complete thought. Trust me. Many clients will give you gems NO radio copywriter would ever come up with. Back in the day I used the old RAB "radio gets results" jingles to open and close the promo. Worked really well and was a nice ego stroke for those valued clients who are already investing good $$$ on your airwaves.
From Gene Kuntz:
Here's my version of a radio promo to promote radio listening:
Have you ever wondered who listens to radio? According to Nielsen’s Total Audience Report radio reaches 93% of all adults age 18 and up every week
compared to 87% for TV. In fact Radio reaches 22% more Millennials than TV. Radio is the number one reach medium!
Radio’s reach has remained consistent despite new forms of audio programming and an increasingly fragmented media landscape. Listeners can listen to the radio practically anywhere even online and through radio station apps. This virtual omnipresence gives radio a clear edge over print and even television when it comes to advertising since it can reach more people in more locations.
According to Radio Ad Lab studies radio advertisement’s ROI is about 17% higher than that of TV advertising. Brands also tend to see an average sales life of over $6 for every dollar spent on radio ads, which is double the ROI of even the best results of recent digital and TV advertising. And radio advertising prices have risen less than print or television making it far more cost effective.
If you would like to discuss a radio campaign for your business give us a call today at 812-482-2131 and one of our experienced sales representatives will show you how to bring more customers through the door with cost effective radio advertising.
