From Denise Wilson: WRJW is considering starting a listener club / country club / fan club. I know lots of other stations already have something like this in place, but it’d be new to us. Anyone willing to share some wisdom on promotions like this? Biggest hits? Biggest fails? We are considering building in sponsorships to local businesses for discounts in addition to station contests and breaking news alerts.
Any advice would be welcome.
We are a stand-alone, small market, AM, Country format with an app.
