From Jerry Baker: Gracie, People buy life insurance because they love someone and wants to replace their own income potential for those they love. Life Insurance can be the best "Love Letter" ever written for those loved ones who will be left behind. Because the Deceased Cared Enough about their family to be sure they have the income to continue living their lives and have the things the deceased would have provided for them had they lived.
So the Ad could go something like this:
Because You Love Them and want them to have a full and rewarding life, ask John Doe Agent of XYZ Insurance Company about a Life Insurance Program that will take care of them if you are not here to provide for them. You can keep those paychecks coming in for those house payments, car payments, education, light and water bills, birthdays and graduations, for everything they will need to enjoy the life you want them to have and will provide for them if you are here. John Doe Agent will be able to help you determine how many paychecks you want to send to them, call him or her today at ....
I hope you get the Idea and remember Life Insurance Just replaces the Income Potential of the Insured. Maybe this will help you along the road to writing good ads for your Life Insurance Agents In Your Market.
