If Old Smudgy says so, it must be true. Worth sharing with advertising prospects who tell you "radio is dead."
Even in the age of sophisticated cable TV and video on demand, it is old school AM/FM radio which rules the nation’s media world according to Nielsen, which has revealed the audience numbers.
With 243 million monthly listeners, radio bests the competition across the board.
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AM/FM radio is the blue blazer of the media universe. Who would have believed 100 years after its debut, AM/FM radio would continue to top the charts as the medium that reaches more consumers each week than any other?
Read the full article here.
