In 5-10 years, national retail looks like it's going to continue going in the dumper. Subway is the latest retail chain to start closing stores. We're seeing car dealerships cutting back and mom and pop local stores (which have been our bread and butter over the years) closing up as the younger generations don't want to continue them.
I'm curious what your thoughts are on this. If we loose our local businesses, we loose our local advertising. The national and regional retailers that are left are buying cheap advertising on iHeart radio and online music sites, etc. or put their dollars into ad agencies who buy the top 2-3 stations in a market. The smaller stations won't have a chance at getting any of that revenue, so are those stations next to close doors without a continue revenue stream?
Yes, we're keeping it local, local, local - but if our local businesses close where will we continue our stream of advertising?
We turned Rebecca's question into this week's Friday poll; please weigh in with your thoughts here. Thank you for opening this discussion, Rebecca!
at May 3, 2018 10:56 PM PDT
