Happy Friday, everyone!
According to FMQB, SiriusXM recently announced the launch of a brand-new Beatles Channel, which will "will showcase all-things-Beatles with regular and special programming spanning the history-making careers of the band and its members." (You can read the full article here.)
So for this week's poll question, we'd like to know:
Does your station ever do weekends or blocks of time devoted to the music of a single artist or group? How do you package and sell it?
Looking forward to reading your replies!
We feature a different artist for an hour every weekday morning during drive time. We sell sponsorships for each day. each morning there's a trivia question about the feature artist and the trivia winner gets a gift certificate to the sponsor business.