Happy Friday, everyone!
Here is this week's poll question, a two-parter:
1) What does your average work day look like, from start to finish? How do you divide your time between working at the office (emails and phone calls, ad writing and production, sales meetings, etc.) and working out of the office (sales calls, promotions and remotes, etc.)?
2) What's the most interesting project or client you've worked on or with this week?
Looking forward to reading your replies!
Beginning at 9 AM, I am the production director, responsible for all production for 3 radio stations. At noon, I change hats and become sales. I work sales by phone until 3 PM at which time I am on-air talent for our Oldies station. When I leave the air at 6 PM, I work on any new production that has come in, plan sales campaigns if needed by the GM, send out emails to current and prospective clients with new campaigns and answer emails. I work on the website and the other social media, making sure all info is current. I usually leave around 8:30-9 PM. During high school football season, I also work Friday nights as the board op of one the two teams we carry and I board op any remotes we have. I never leave the office. I am the leader in total sales.
The most interesting project is starting today and is ongoing. We are working with Gleaning for the World, a local faith- based service organization, gathering supplies needed for those in W VA and Covington, VA, who were affected by the storms this week. We will work by promoting our station as a collection place as well as other places. When it is ready to go, one of our people with go along as a station representative to help deliver the goods.
Sandi, bless your heart! So you don't burn out, yet have more money to burn, try doing your sales in the morning - as early as possible. I've closed more business in morning appointments than afternoon appointments, as clients are not distracted by the burdens of the day. When I can meet with them at 7 am and forward, billings get bigger, and life gets better.
As you are the sales leader, you want to focus on your greatest payoff. The added money you bring in will help your GM replace you in other functions, so that you can focus more on sales.
Andy, thanks for the suggestions and insight. I wish I could, but the majority of the production is 6 weather reports and 4 news reports, all of which have to be done for the rest of the morning and afternoon, so that has to be done first. When and if I have extra time, it is directed to sales. I've been doing this since 2003. I guess I am lucky that I have not burned out yet! I make sure that when I go home, I leave the station at the station!
From William Wayland:
I work from home, a lot. Thanks to the Internet - though I still see clients.
Most interesting this week - The Lowell General Hospital Cancer Walk. It is part paid and part donated time.
A shock - just learned of the death of Charlie Dent, age 69. Charlie kidded that he worked at every station in New Hampshire - and maybe he did. He was a prince in this business.
Bill Wayland
WCAP - Lowell Ma.
I start at 6 with the morning show (I VT Mon & Tue). Make calls from 9 till 10. At 10 hit the road. Back in the office around 4:30 to do logs, and prep for calls the next day.
