Certainly today's broadcasters are much further along on this is

Welcome to Radio Sales Café (RSC), the networking site for radio advertising sales professionals. Founded in 2009, RSC grew steadily to over 5000 members throughout the United States and Canada, as well as other English-speaking nations around the world. Here at RSC, members share ideas and resources to help improve advertising effectiveness. We ask and answer radio advertising sales-related questions. RSC provides peer-to-peer opportunities to learn from one another, encourage one another, and grow in our profession.