From copywriter John Forde's latest newsletter:
****************************************************
BUSTING THROUGH THE BOZONE LAYER...
Here’s a “Second CR” to get your creative juices flowing.
It comes our way courtesy of long-time writer pal, CR reader and veteran Madison Avenue man, Ed Brown.
It’s a selection of words from the Washington Post's famous, “Style Invitational.”
They asked their readers to pick a word from the dictionary, tweak it by adding, changing or taking out a letter... and then give that new word a definition.
See if any of these float your boat...
BOZONE (n.): The substance surrounding stupid people that stops bright ideas from penetrating. The bozone layer, unfortunately, shows little sign of breaking down in the near future.
CASHTRATION (n.): The act of buying a house, which renders the subject financially impotent for an indefinite period.
SARCHASM (n): The gulf between the author of sarcastic wit and the person who doesn't get it.
INOCULATTÉ (v): To take coffee intravenously when you are running late.
HIPATITIS (n): Terminal coolness.
KARMAGEDDON (n): Its like, when everybody is sending off all these really bad vibes, right? And then, like, the Earth explodes and it's like, a serious bummer.
DECAFALON (n.): The grueling event of getting through the day consuming only things that are good for you.
DOPELER effect (n): The tendency of stupid ideas to seem smarter when they come at you rapidly.
ARACHNOLEPTIC fit (n.): The frantic dance performed just after you've accidentally walked through a spider web.
CATERPALLOR (n.): The color you turn after finding half a grub in the fruit you're eating.
And, as the list said, “the pick of the literature...”
IGNORANUS (n): A person who's both stupid and, well... I’m sure you get the picture.
****************************************************
Now it's your turn . . . what new word will you make?
TATTORNEY (n): A lawyer who specializes in representing victims of bad body art.
Love it!!!!
FINANCEE' (n): A woman who's marrying for money
From my friend Eddie Van Nuland: COINUS INTERRUPTUS: the period between paychecks when you're forced to withdraw funds from the bank.
