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Friday Poll: Maximum Number of Ads for a Single Advertiser?

  • RSC Administrator
    • 1373 posts
    November 12, 2009 9:40 PM PST
    Here's this week's Friday poll question:

    Does your station set a maximum number of ads that a single advertiser can run in a day or a week, and if so, what is that limit?

    Please post your replies below. Thank you!
  • Alex Gray
    • 2 posts
    November 13, 2009 3:54 AM PST
    That's a problem I would liek tohave!

    In reality for planning purposes we work to a limit of 10 per day in peak hours (breakfast/drivetime)
  • Christopher rolando
    • 273 posts
    November 13, 2009 4:47 AM PST
    We have a limit: No more than two per stopset, four stopsets per hour, 24 hours 365.... or when their credit card maxes out. I KNOW that some people will question this on "programming" terms, but if the message is valid and put together right, then why not?
  • Mark Bertig
    • 4 posts
    November 13, 2009 7:17 AM PST
    We have talked about it, but at this time have no policy in place. It hasn't been an issue really.
    Mark Bertig
    Renda Broadcasting
  • Michael T.
    • 19 posts
    November 16, 2009 6:13 AM PST
    We have always limited the number of ads a client can buy in an hour to be 1/hour... we run anywhere from 2 breaks/hour to 4 breaks/hour depending on the daypart. Clients can however, buy additional non-spot inventory (live reads/promos) to get additional exposure.
  • Darren Matassa
    • 56 posts
    December 12, 2014 10:25 AM PST

    We have that problem.......... but it is more an issue of the category and our ability to traffic for bad adjacencies within a category.

    The programmers all have a hissy fit about a super heavy schedule for a singular client; but as a rule..........1 per hour... and they can fill their boots accordingly.