Hi all! I'm reaching out to in hopes to pick your brains on a promotional idea I'm working on. Any help is appreciated. Here's the scoop:
I was able to get in with a high-profile coffee shop in the Boise area, a tough nut that hadn't been cracked before. Because of their popularity, they really don't need to do a lot of marketing, but instead want to be known in the community as an organization that continually gives back. They like to do events, and they participated in our annual golf tournament in September, which they really loved. I want to put something unique together for them for 2016, and am open to suggestions! We already have a different coffee shop sponsoring the "deliver coffee to your office on Friday" package, so it needs to be something different than that. Has anyone done anything in the past that saw success? Thanks in advance!
Seems like a no brainer for some sort of community calendar online and/or on air. They would sponsor any announcements of non-profit events and activities. It's a great way to give back and you would then have a sponsor for those PSA's.
How about a monthly acoustic music show that they host at their place? I see you have several stations, not sure which you sell for, but the idea could include local music talent and depending on the venue could be inside or outside of their shop.
I did a coffee and morning paper deal with a convenience store. You got a station travel coffee cup (a nice one) and we priced it at 25 cents. We traded the coffee cups with theirs and our logo, got the daily paper to comp the paper and they had staff that would take your order from your car and deliver it if you wanted. Sales went up as did customer count and they bought every traffic report we offered on the air for a year. In fact we branded the traffic report with their name. The only issue was corporate being okay with the employees getting tips (deciding everyone on the shift should spit tips equally). I think they actually changed coffees during the campaign with a better brand of coffee wanting the chain's business. They comped lots of product to win that client from the old coffee provider. And the new guys had somewhat of a gourmet image that likely helped bolster the success. The deal lasted 3 months and after that refills of the branded coffee cup were 25 cents just like the store's travel cups were.
I like any promotion that gets you out with the listeners. Just be sure you don't create a logistic nightmare for your radio station staff. The keep it simple method is always best.
