In reading today's Friday Poll question about: How to Obliterate Your Call Reluctance, I did some deep thinking about my personal struggle with call reluctance. Although, I do prepare for my sales day and therefore minimizing the reluctance, I do find myself not always knowing how to start the conversation other than my name and where I'm calling from. This is one of the reasons, I would say I have call reluctance. Not having a set pitch to say. So, with this, I'm wondering if anyone has any good ideas or what has worked for you to get those appointments. What do you say?
Good morning, Brenda! Great post - thank you! I will be sure to include it in next week's newsletter, but in the meantime, have you seen this sales training that Jenna Fox put together and shared quite some time ago, called "Opening the Call" with a Prospect? Thanks again for starting this discussion; I'm looking forward to what other RSC members have to say!
Hi Rebecca,
I haven't but I will look it up. Thank you.
Empathy, what do you think the prospect would want to hear a radio ad salesperson say ?
I can send hundreds of people to buy something in your store. That of course is just one way. You want to answer the question, why should I take the time to listen to this sales person?
Before I reach out to the client, I research them, what they have been up to, what their company is doing, and use that as my lead in....are they launching a new idea or product, who their competitor are, and how my pitch can put them out front...
example...Mr. Black, I read that your company is about to launch a new product, is there any way we can help get the word out or design an ad campaign that will increase the awareness of this new product....
