Does anyone here have a massage therapist advertising with you?
If so, what sort of message generates the most response for your client? Are the commercials focused entirely on the benefits of massage, or are any of them price-driven?
Finally, do you ever trade gift certificates for massage for on-air giveaways? What kind of response do you get?
Thanks for any and all replies. Would love to hear examples, too.
We often promote massage services around Valentine's, Mother's Day and Christmas. We have often given away massage and pampering services in related contests. Here's a Christmas commercial I've written for a Salon & Spa:
FEMALE: Rejuvenation awaits for the extraordinary lady in your life at Valhalla Salon and Spa! A massage will warm her muscles to the melting point of total relaxation. A facial, spa pedicure, or manicure will chase away stress and worry. Eyelash extensions create a picture- perfect indulgence. Spoil her with sensuous products from Dermalogica, Redkin or Pure-ology, now on sale 20 to 30 percent off! Give the gift of rejuvenation… from Valhalla Salon and Spa in Providence. Online at Valhalla-S-A-S-dot-com… Rejuvenation Awaits! Valhalla-S-A-S-dot-com.
Thank you, Les. So, your massage practitioners advertise only around the holidays that constitute gift-giving occasions for spouses or SOs?
At this point, that's all they've done. At the holidays they primarily promote gift certificates to be bought mostly by men. Of course, people buy massages through the year. I have encouraged the sharing of their core message "Rejuvenation Awaits" can play throughout the year. This particular message is for a full service salon but could apply to just massage.
The biggest challenge is always marketing budget. Most personal care services have no comprehension of marketing beyond word of mouth and personal referrals. In some cases, that provides them as much work as they desire. In other cases, traditional radio is simply beyond their budget capacity. Or more so, beyond the comprehension of what it can do for them. Lastly, personal care service clients require a lot of hand holding, follow up, re-selling, etc. which make the ROI on time invested very poor.
Les
