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Jay Leno Selling Radio with a Banana

  • Rod Schwartz
    • 994 posts
    June 1, 2015 9:34 PM PDT
    Thirty years ago, according to this article in the New York Times, Jay Leno was "an up-and-coming comic," tapped by the Radio Advertising Bureau to voice a series of spots.

    The RAB campaign was called "I Saw It on the Radio," an attempt to promote radio's visuality to predominantly eye-centric ad agency buyers and advertisers.

    I can remember airing these spots back in the mid-eighties. I thought they were good then and listening to them just now, they still work.

    http://www.rab.com/secure/audio/mp3audio/radio_banana.mp3

    Anybody heard some good pro-radio spots recently?


    This post was edited by Rod Schwartz at April 5, 2019 9:14 PM PDT
  • Ryan Murphy
    • 32 posts
    April 5, 2019 11:59 AM PDT

    Do you have these Rod that you can email to me?

  • Rod Schwartz
    • 994 posts
    April 5, 2019 9:16 PM PDT
    Ryan, I don’t. But if you’re an RAB member, you can hear them there.