Happy Friday, everyone!
This week's poll question was inspired by a question that sales trainer Kim Duke, "The Sales Diva," posed to her Facebook fans a few weeks ago:
How do you stay motivated to do your job on a daily basis?
Looking forward to reading your replies!
That's a good question. Reflecting on my day I think I have a few things I do. I work alone from my home office running my own business so my experience might be different than yours.
I've got bills to pay.
I'm blessed to work for a faith-based talk-radio company, and the continuous stream of testimonies we receive is quite motivational. I also try to attend one or two radio-sales-related events per year in person such as the OAB Convention.
The best idea I've implemented to avoid burnout and boredom in sales is to have a minimum of five highly-motivated clients.
Call on one a day and ask them to run an exceptional schedule...their annual budget in one week....or a minimum of $5,000 in a week. Explain that radio works two ways...long term consistency and short term impact. This is a short term impact schedule. You prepare better, you are on your game, when asking for big dollars. Calculate the return on investment before you present and if you do not think you have a good chance to double their investment in profit don't make the pitch. And when you do make the presentation tell the client you only want them to buy the schedule if they think they can get a two to one return. This diminishes tension and does not sound like slick sales talk. Asking for exceptional schedules does get both salespeople and clients a lot more involved. And it is one way to diminish boredom and burn-out. Pharmacists get "pill-itis" just counting pills...3...6...9...l2. Radio salespeople get "pitch-itis." They present the same things over and over so asking for exceptional schedules deals with pitchitis. Asking for big dollars is one of the 99 Habits of Highly Effective Salespeople.
An individual's success is their greatest source of motivation. Too many individuals continue to look for a silver bullet or wish their way to success. I have PREACHED and continue to PREACH, an individual that is committed to following the selling process with every client, everyday and being persistent and patient enough to stay the course will enjoy successes and that becomes their greatest source of motivation.