Hi all! I am reaching out in hopes of getting some promotional ideas for a client of mine. The client is in the heating and air conditioning industry. We are looking to run a promotion for the month of March to drive traffic to face book or their website. We want a call to action that will make people participate.
We discussed ideas like "send in a picture of the cutest baby" or "send in a picture of the cutest dog", but I would like to come up with something more related to the weather or a heating and air company. I am hoping someone has some ideas. Any help is much appreciated.
Thanks in advance,
Megan Doughty
WLJE WXRD WZVN WAKE
Adams Radio Group
Megan, I'll feature your post in this week's newsletter. If you haven't already read it, you might like to check out Paul Weyland's piece for effective advertising for HVAC businesses: http://www.radiosalescafe.com/forum/topics/taking-hvac-contractors-from. Look forward to hearing what kind of a promotion you create!
Places I'd rather be in March. (The reason is of course, heat or AC related like too hot, too cold, time to check the equipment, etc.)
If it's a competition or just running the best ones, send the winner/contributor to dinner, an overnight in a nearby Bed and Breakfast or classy hotel, dinner cruise or theatre. Possible some service like Merry Maids, landscape, travel agency or automotive repair company that connects you to another company who can then become a client. (This should not be an account that is on the air. You've already got their business.)
Make the entries brief, so you have plenty of time to pull the trigger on some motivational ad copy. This should be stand alone stuff that doesn't depend upon the premise. If it's strong enough, the listener may pick up the phone for the offer.
