we have teamed up with a sporting store to give away a Hoyt Bow..I am looking for a fun-exciting-challenging contest to give this bow away...something outside the box
Your best bet is a Robin Hood-ish target accuracy competition. You could have different types of targets. Use both a virtual and target range if the client has both. Turn it into an expo day at the store with product reps there, door prizes, raise money for Hunstmen for Hunger (or whatever group locally donates venison, et al to food banks). The local store here brings in a tv personality very popular with outdoorsmen. And Bufffalo Wild Wings provides food. Over 1000 attended. He now does this every fall and every spring.
If you don't want a single day event for the shoot-off, you could set it up where the participants stop in and take their shot any time, the store keeps a leader board and awards the bow on-air.
Experience tells us that multiple prizes are better than a single prize. So make the Hoyt bow - $600? - the grand prize of whatever you do but have multiple chances to win something else, As a station promotion (v.the expo idea) you can involve other related clients like processors, taxidermists, et al if you want for lesser prizes.
Some of the success of what you do is determined by the actual objective of the promotion: is it to promote the name and location of the business or the use of a shooting range - then you do something to drive people to the location..... if the bow giveaway is a station promotion, then you can do something else - like one of those on air reindeer races type of thing (for Christmas) or a hunter's version of that with hunting deer thru the woods. For this you need multiple prizes. from your post, it's not clear what the purpose of teaming up to giveaway a bow is from the client's perspective. If you clarify the purpose or objective, the client will be happier in the end. Otherwise he/she may, in the end, feel the bow was just given by the radio station with little exposure for the client. Listeners know the station and hear "Hoyt bow" and put those two together - good for the station, not as good for the client. There needs to be a specific tie in with the client to meet client expectation. Then the client will work with you again
Your best bet is a Robin Hood-ish target accuracy competition. You could have different types of targets. Use both a virtual and target range if the client has both. Turn it into an expo day at the store with product reps there, door prizes, raise money for Hunstmen for Hunger (or whatever group locally donates venison, et al to food banks). The local store here brings in a tv personality very popular with outdoorsmen. And Bufffalo Wild Wings provides food. Over 1000 attended. He now does this every fall and every spring.
If you don't want a single day event for the shoot-off, you could set it up where the participants stop in and take their shot any time, the store keeps a leader board and awards the bow on-air.
Experience tells us that multiple prizes are better than a single prize. So make the Hoyt bow - $600? - the grand prize of whatever you do but have multiple chances to win something else, As a station promotion (v.the expo idea) you can involve other related clients like processors, taxidermists, et al if you want for lesser prizes.
Some of the success of what you do is determined by the actual objective of the promotion: is it to promote the name and location of the business or the use of a shooting range - then you do something to drive people to the location..... if the bow giveaway is a station promotion, then you can do something else - like one of those on air reindeer races type of thing (for Christmas) or a hunter's version of that with hunting deer thru the woods. For this you need multiple prizes.
