Brief published by RAB this morning:
AM/FM Radio Has More Daily Listening than All Other Audio Combined
Source: John Potter, SVP/Professional Development, RAB
Edison Research released results of their Share of Ear study at the Radio and Internet Newsletter (RAIN) Summit in Indianapolis on Tuesday, which took place prior to the 2014 Radio Show.
The goal was to show all radio listening from a single source. Included were AM/FM radio, Internet radio, SiriusXM, and other audio sources.
This was a national study conducted in May, 2014, online and offline, of persons 13+, in both English and Spanish. The sample base was 2,096. The methodology was diary based where respondents logged listening including platform, device, Internet radio brand, location (car,
home or other), and type of element.
The study shows AM/FM radio commands over half of Americans' share of time spent listening to audio sources:
AM/FM radio -- 52.1%
Owned music (CD's, digital music files...) -- 20.3%
Internet radio music (Pandora, Spotify...) -- 11.6%
SiriusXM -- 7.7%
TV music channels -- 5.2%
Podcasts -- 1.7%
Other -- 1.5%
More importantly, the study broke out audio listening of radio services and found AM/FM radio increased its lead over other audio sources:
AM/FM radio --75.3%
Pandora -- 9.2%
SiriusXM -- 11.1%
Other Internet radio -- 4.4%
Daily reach for AM/FM radio is similar to other studies showing nearly 3 out of 4 Americans listen to AM/FM every day:
• AM/FM radio --72%
• Owned music (CDs, digital music files...) -- 39%
• Internet radio music (Pandora, Spotify...) -- 26%
• SiriusXM -- 13%
• TV music channels -- 11%
• Podcasts -- 5%
The full study is available for purchase from http://www.edisonresearch.com.
