Howdy fellow Radio Sales Wizards,
I am a new rep in a medium sized market and have a few accounts that have done the same small transactional business with our stations for the last few years. One of which is a Farmers Market/Pick your own Berries Farm who does just two weeks of radio annually.
I have been preaching branding and the long term benefits to separating himself from the grocery markets and pushing his Fresh, non chemically grown products, picked by hand. I am reaching out to see if anyone has any Promotional or branding ideas for a business like this that may have worked in your market.
Cheers
Ryan May
ROCK 95/107.5 KOOL FM
Barrie, Ontario, Canada.
