Recently our radio network has been wrestling with the best way to structure the radio sales and promotions dept. sides of our functions. Historically these two entities have been inextricably linked, but often find themselves with agendas that either oppose one another, or where they get in one another’s way.
Do you happen to have a policy as to how these two entities manage to co-exist with little to no tension? What has been your experience with balancing these two functions. I am considering requesting promotions be placed under the radio sales team for better control and ease of management. Have you ever seen a structure quite like that?
I look forward to your response,
I would love to have ours under sales as well. It is a bit of tug-of-war. Subtle, but it's there. I think another thought might be to do some training on "ONE COMPANY" with the idea that if sales isn't successful, we all go home. So, in some ways, every staffer is in sales or sales support.
Julie is right. We all work in sales and we all work for the company not just a department inside the company. Promotions should definitely be placed under sales for continuity.
