Need a few ideas for a Liquor Store that is female owned, drive thru, and orders specialty liquiors....
This works only if she's fun and has a sense of humor. And is willing to indulge in a degree of political incorrectness. Oh, and isn't afraid of the microphone.
It would be very easy to create a persona for the owner around the idea of The Liquor Chick. Identify her core customer, what's important to that customer, and have her speak extemporaneously about it behind a mic. (We're talking spontaneously. No scripts. That kills the magic.) Edit her comments for pith and wit. Create announcer wraparounds as necessary. (Since she's a drive-through, I'm fairly certain she's not focusing on a single-malt afficianado.)
This kind of campaign can be enduring. I did something like it with a drapes & interiors guy in a suburb of Los Angeles. As far as I know, the campaign is still running. Over a decade, I was responsible for about 150 radio commercials myself. It mortified him at first. "I don't mind what I say, but I want to come back in and re-record it so it sounds more like a commercial." We refused to let him do that. We were able to make him sound like a character, and it quickly turned him into a minor celebrity. People do not stop talking to him about those commercials .
