I'm planning to buy time on a local radio station to do a 1-hour weekly sports talk show.
Instead of going after all of the local companies for sponsorship dollars, would it make sense to approach some of the bigger fish, such as Geico, Stubhub, Coca-Cola, etc. since their marketing budgets are much higher (I know this because their ads are splattered all over every radio station I listen to)?
If this is a good approach, how would I even know who to call from those companies?
I like the approach on this. The only issue I can foresee with this though is that some of the big boys advertising dollars/radio spots are actually placed by national agencies such as Christal Media. Most of the larger companies simply do not have time to place schedules in every market all across the United States as well as maybe even internationally.
Someone correct me if I am wrong. I don't handle our national sales here at our company but that is my grasp on how some of it works.
Maybe something in the middle. Offer a presenting sponsorship for bigger dollars. Presented by...will actually be part of the name of the show, along with 1 ad each half hour of the show. Big marketing value for the right company. Sell to other sponsors to fill spot break requirements.
