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PROMOTIONAL IDEA

  • Kathie Easton
    • 67 posts
    February 25, 2014 1:30 PM PST

    I need an idea or thoughts for a local tire dealer.  He sells large equipment tires, not automobile tires.  He sells tractor tires, tires for
    bulldozers, lifts, golf carts, etc.  The name of his business is The Tire Peddler.  He runs a combination of commercials and bullets with us.

    This is what he is thinking:

    * He wants catchy
    * He wants a statement that people will remember - even your grandmother will recognize and maybe chuckle
    * He wants an identity - He wants to "own" it
    * He wants to entertain the listener
    * Looking for a theme...... and can be somewhat ambiguous that we can play off of
    * Possibly a play on words
    * Something that won't die or fizzle out    Does not want a character spokesperson....

    Thanks for your thoughts.  Kathie

  • Tyler Gorsegner
    • 26 posts
    February 25, 2014 2:47 PM PST

    I'm not 100% sure what you are asking for -- a promotional idea, a campaign theme, or a tag line

  • Kathie Easton
    • 67 posts
    February 26, 2014 11:30 AM PST

    I guess more like a campaign theme ..... 

  • Jack Walker
    • 455 posts
    March 3, 2014 7:48 AM PST

    How about something like Where The Big Boys Play. Constantly tell what you sell and tell listeners that's Where The Big Boys Play and what you don't sell and tell listeners that's NOT Where the Big Boys Play.