Forums » The Round Table: Brainstorming & Problem-solving

Back To Topics

Direct Response Radio Ad Components

  • Christopher Lagey
    • 10 posts
    February 11, 2014 12:05 PM PST

    Does anyone have the Chris Lytle chart with the % breakdown of the component elements of a direct response radio ad?

    Thanks,

    Chris Lagey WNIS AM 790 Virginia Beach

  • Rod Schwartz
    • 994 posts
    February 12, 2014 9:06 PM PST

    Chris,

    I'm familiar with many of Chris Lytle's old - no, timeless radio sales materials, including a form he put together for measuring the percentage of clichés in a commercial, but I'm not sure if that's the chart to which you refer.  A few months ago, Chris wrote this piece in which he talked about the cliché index.

    BTW, Chris is a member of RSC; you might also send him your request directly.

    Best,

    Rod