Can you tell me the do's & don't's for bar advertising?
Can you say drink specials on the radio with price?
Do you have to say cover charge at the door for the event? If so do you say how much?
I hear so many mixed reviews..I just don't want to brake any FCC laws or rules..
There are no FCC or other federal regulations that prohibit or govern the advertising of alcoholic beverages by radio or TV stations. The US Supreme Court's decision in 44 Liquormart (1996) struck down a Rhode Island law prohibiting the advertising of liquor prices. However, stations may want to carefully review their own or their owners' policies and the moral and ethical issues involved before accepting hard-liquor advertising.
You don't necessarily have to mention the cover charge, but it's highly recommended to avoid angry customers that weren't expecting the additional cost for entry. Always let them know what to expect. When it comes to their money, customers don't like surprises.
Thank you sooo very much!!!
You're very welcome.
Most booze is regulated by a state alcohol and beverage commission or other governing body. The answer to this question will vary state by state. Many states do not allow free drinks...so no 2 for 1 specials. If I told you the rules here in Texas they would not be the rules in Michigan. Check with the MABC (not sure that's the name, but google for Michigan Alcoholic Beverage Commission or variations).
Good call, Dave. There are regulations that vary from state to state.
Angelique, you may want to look up any state-specific laws through the New York State Liquor Authority.
Thank you Dave & Joe, we looked it up for our state were in NY, NJ, & PA. so we have 3 states to worry about.
thank you both so very much!!
This is almost always governed by the state. Check with you state broadscasters assn.
