Radio Sales Café

Hello everyone!

Here's this week's Friday poll question:

What is your all-time favorite branding or product slogan (either local or national), and why?

Please post your answers below . . . thanks!

Come on BUY that's B.U.Y and Save I came up with this about 20 years ago and the client still uses it.

SFX: (jingle sung by group) "The Best Part of waking up....is Folgers in your cup."

This is a memorable melody that puts a positive spin on the product. It can be and has been re-created in a number of different music styles and situations for both Radio and Television.

Nike...Just Do It!
What else really needs to be said?...Did the phrase come before the product? who is to say...I'm sure some coach somewhere at sometime in history said, "come on Johnney, just do It!". I bet some coach somewhere today will say "come on..........just do it! That ladies and gentlemen...that is a product slogan.

"Together we CAN" - I love this as I wrote it!!!! It is used by our local Bank that does a fund raiser for the local food bank during Sept./Oct. They encourage the local communities to donate money, non perishable foods, canned food, etc. Take it into the bank and they fill up the bank with all the donations. They also have a silent auction - local people/businesses donate items for auction. The day of the auction we do a live remote at the bank.

From RSC member Frank Holiday: "Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. Why? After all these years, even I can still remeber this "Big Mac" classic."

I'd have to say my personal favorite is "Hallmark: When You Care Enough to Send the Very Best."

It's classy, and as my dad pointed out, it's a real guilt trip: if you don't send Hallmark, well, you must just not care very much.

Great, now I've got that tune running through my head, LOL. =)

I love Tom Bodett's Motel 6 commercials!

Nissan...we are driven.

I like the two meanings of the slogan.

I was at a baseball game and loved this take-off from the Nike slogan on a guy's t-shirt:
"I just did it!"

National: "Hallmark. When You Care Enough to Send the Very Best." Created in 1944 by a Hallmark salesman (!) - it has captured the essence of the brand while keeping the customer front-and-center. Powerful stuff! Local: "Stop Dreaming. Start Playing." I created this tagline for Keeney Bros. Music Centers in 2003, in a commercial called DREAMING. This spot created such a buzz locally, I decided to enter it into the 2004 Radio-Mercury Awards (first time I'd ever entered a national contest). Needless to say, I was blown away when I learned that it had won the award for "Best Radio Station-Produced Commercial" and a $5000 prize. We created more ads using this theme, which are still running successfully for the client to this day. Interestingly, I learned last year that the Fender Musical Instruments Corporation "borrowed" our slogan and applied it to their guitar packages. My client (who is not a Fender dealer) and I decided we should challenge Fender on this and have hired an attorney to draft a cease-and-desist letter to them. How will it shake out? Stay (ahem) tuned...

I'm going to show my age with this jingle...
"N E S T L E S...Nestles makes the very best......Chocolate"
It put a huge dent into Hersheys.

Good Afternoon,

I am thinking about 2 local clients (Montreal) First a Financial Advisor that has been on air for 4 years straight...after many long information gathering sessions I came up with "I can always be reached" this was based on the many times I tried to contact my financial guy on a Friday afternoon and he was "Golfing", interesting note is the radio station still receives calls asking for the number of The guy who could always be reached...
The next is Smoke Meat Pete, "You can't beat Pete's meat" This caused quite the stir for a while when we first started airing it .

National - Motel 6 gets my vote

plop plop fizz fizz oh what a relief it is

My favorite is "We don't want an arm and a leg, just your tows!" ( For a local towing company.)

Remember Mrs. Olsen, who evidently lived in a city (or at least a neighborhood) where nobody knew how to make coffee? She held marriages together simply by brewing a pot of Folger's! (I always thought it a little funny to see her playing the part of a crooked housekeeper to James Mason in Hitchcock's "North by Northwest.")

Well...years ago there was a local service station that used..."the best place in town to take a leak..." I still remember Lucky Strike's LSMFT and the Marlboro Cowboy (we won't discuss Camel logo)...The branding that Norelco did for years at Holiday time was always commented on...another local favorite was "Beep Beep Beep, Car Depot"...and then there's "I'm lovin' it"..."Ford Tough"..."Baseball, Hot Dogs and Chevrolet"..."You're in good hands with All State"...the Nike swoosh..."WHATSuuup!"..."Good to the last drop"..."Where's the Beef?!"...and "Let Mikey eat it, he'll eat anything!" The common thread is repetition and consistancy...we heard, saw, hear or see these slogans or brandings over and over...again and again. Cudos to the creative minds that find the "hook"...and to broadcasting for keeping the message in the eyes and ears of the consumer.

100's of meal ideas - 1 aisle. M & M Meat Shops with locations through out Canada...Sums up their Marketing strategy their USP - going after the huge Super Markets - How easy it is to shop @ M & M.

"Drivers wanted."

"Grab life by the horns." I especially like the "go for it" sentiment on this one.

How about the Cadillac commercial where the girl runs down a list of features and follows it with something like (and I don't remember it verbatim): "The important thing is that when you turn your car on, does it return the favor." I thought that was very clever.

"If we ain't got it... you don't need it". A sign on a hardware store loacted right next to a Wal-Mart. Read about it in a sales book some 25 years ago.