Hi There, Hoping for some help from this community. In re-evaluating how we determine the "value" of promotions I'm wondering how you all value your eblasts, web exposure, social media posts, etc.
We don't typically sell our station sites so there is no established "cost" like a radio spot. If you use metrics (page views, impressions, etc) I'd love to know what formula you use...is there a standard type cost the industry applies? I am in a small market.
I would apprecaite any insight you could give.
Melinda
IEG is the benchmark for establishing the value of all components of a promotion. If you don't charge for your website you have established the value as zero. Same is true for eblasts, social media, etc.
I work in a small market too. For the website, we typically charge around $6 per thousand page views. Some customers pay considerably more for prime positions.
