Hey Everyone,
I am trying to get my staff revved up about selling football. I have a news talker that carries football on Sunday. any ideas?
Bob,
Are you a subscriber to Jay Mitchell's SMALL MARKET RADIO NEWSLETTER?
Jay publishes an annual Sports edition, and the most recent version was P A C K E D with ideas for selling sports. If you haven't seen it already, I'd recommend you get in touch with him about obtaining a copy.
Rod
If you can't sell it internally you probably are not going to have much luck selling it on the streets.
Our premise is fairly simple. Sports is a tune in and a tune out. Advertisers are going to reach people on sports programming that they will not reach otherwise.
Wish I would have seen this sooner...How did you do?
