We are looking for some guidance in packaging and pricing Live remotes.
It is in a top 10 market for a new sports talk radio show. We would like to take the show on the road every Friday from a local sports bar or restaurant. We will be working with a gaming partner in-venue. Their game increases the time patrons spend in the venue and the amount they spend.
Obviously we want to drive people to the venue via the show and associated promotion. Any tips on how to package and price this?
I wouldn't call that a remote. To me, a remote is where you promote in advance, then go there and for 3 or 4 :60 second ads each hour for 2 or preferably 3 hours, you talk about the client. This sounds taking an actual show out on the road. In our world, those are different.
We price our remotes probably three times higher than our competitors and it isn't a problem. We do as many as we want--and we do limit the number. We guarantee approximately equal rotation of the :30 and :10 second promos that air before--and we run a lot of them. We don't broadcast with a cell phone, and we show up with a cool vehicle and a few people--jock, street team, seller. It seems to work for us and the clients. Our competitors do it differently. And that seems to work for them.
When we take our shows out, we generally have a few sponsors--the venue (medium), a naming sponsor (high), and one or two clients (low) who want to run ads during the show and maybe interact with the crowd in the bar a bit on their own. These sponsors are all friendly with each other and have relationships now. Obviously the venue and the title sponsor get the lion's share of the pre-promotion.
Hope that helps.
Thanks for the response, yes, we would be taking the show on the road at the venue.
We were hoping to put together a package of spots and such for the venue and promote the "live show". What we are trying to learn is how best to package this along with other types of promotions.
Any additional thoughts would be greatly appreciated.
There are three components here. The pre-promotion of the event, the event itself and a schedule, pre and post event.
My suggestion is to ALWAYS include the spot schedule in the package. A few years ago, management wanted to give clients more flexibility and allow them to buy remotes with promos and make the spot schedule optional. Big, big mistake ended up leaving significant dollars on the table. No one ever took the spot schedule option.
