Radio Sales Café

I sent Rebecca a question regarding online advertising out of curiosity and she suggested I post for everyone, so here you go.

Online advertising has matured and been around for a while now. I have three questions for discussion.

1. Does your company view online advertising more of a challenge or an opportunity and explain your answer?
2. What have you done related to this challenge or opportunity to better position yourself for success?
3. What questions would you have for your peers to help you in this area?

We view every product (web, streaming, remote, etc) as a new revenue opportunity. You can't be investing staff time, equipment, etc. into something that is not giving you a ROI. Even Vegas has learned this.

We want to offer a complete suite of products that will help the customer market their business. We offer discounts to clients when they ad a product.