Happy Friday, everyone!
Here is this week’s poll question: How is your recruitment business? Are advertisers using your station to find new employees?
If you have some examples of recruitment ads you're willing to share, please upload them to Commercials (menu bar above).
Looking forward to reading your replies!
Clients using us for recruitment advertising have almost all had a positive experience. What I find generally, is when a larger employer is looking for dozens of new hires, we work best as opposed to someone only looking for one or two people. When larger employers run recruitment campaigns, they tend to air larger schedules and, of course, get better results.
I am trying to get businesses to do radio Help Wanted ad's just because everyone listens to radio at one time during the day, what if your driving home from work saying you hate your job and you need to find another one. Boom you hear it on the radio you think about it then go for it. You would have never knew about that job if it was just in the newspaper because your not really looking for a job so you wouldn't look in paper. They get more results I think anyway. I am new to all this, so that is just what I think..
Our station has had a positive experience as well. However, we approach this two ways. In addition to selling spots on radio for recruitment we have also expanded the effort to our web site. Clients can purchase a web site "classified" style of ad from us that will run for one or two weeks. We also highlight the web site on air twice a week on air by going through the available jobs. In addition we use a document that was prepared a number of years ago by the RAB that is very helpful.
RECRUITMENT ON RADIO
Good People! It’s the one thing every business must have to be successful. Finding the right candidate has become a job all its own, and Radio is becoming an increasingly important medium in getting that “help wanted;’ message out!
Eight Recruitment Facts
1. The lower the unemployment rate, the stronger the case for looking at non-traditional means of recruiting. In times of low unemployment, the pool of job seekers reached through traditional classified advertising is not large enough.
2. When a high unemployment rate is present, the market is saturated with qualified applicants, so a firm is in less need to aggressively pursue recruitment.
3. Classified ad readers are generally people who have quit their job, been fired, are unhappy with their current position or are trying to fulfill unemployment requirements. This creates, in large part, a very unattractive pool from which to gather applicants
4. The lower the applicants’ qualifications – the higher the turnover ratio. This means there is a greater need for aggressive recruitment.
5. Radio recruitment can double as a public relations tool for your company.
6. Radio has notable strengths over newspaper, including the ability to reach the very important 18 to 34 year olds and to guarantee competitive ad separation.
7. The U.S. Department of Labor estimates that it costs a company one third of a new hire’s salary to replace an employee.
8. A major insurance company recently estimated its average cost per hire was $35.000.
GOOD LUCK IN GROWING YOUR RECRUITMENT BUSINESS!!
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We started a help wanted program several years ago and everyone who uses it has success with the response.
We announced it on the air of course, facebook and website with some results and then I started checking the classified in our local circulars and would call or email them the information about our program and that worked well. We don't make a lot of money with it, we air them at 6:30 a.m. 12:30 p.m. and again at 6:30 p.m. for a full 7 day week for just $75. Takes some phone work to get started and it helps to have your own form on your website for them to fill out and send in.
Good luck.
We have not had good success finding good candidates for employers. It's good to see others sharing their success.
We've used our own airwaves to hire salespeople, of course, as have many other stations across the country.
I've also had good success over the years helping clients hire people for key positions. On several occasions the employer has run ads on just one specific station, because he was after a particular individual that he knew was a regular listener to that station. (It's less messy than simply trying to pirate someone else's service manager or whatever, but in effect it amounts to the same thing.)
As I type this, I'm working on a recruitment ad for a medical professional. Hopefully, I'll be able to share it in the near future. [Update: the radio effort did, in fact, attract a number of qualified candidates. The lady who ended up being hired quickly became a stellar performer. That commercial is one of several I shared in an article on radio recruitment here.]
The difference between using radio and, say, putting an ad in a Help Wanted section, as one other member has pointed out, it that you're reaching people who are already gainfully employed, but would consider a better opportunity if it bit them in the ear. Radio does a great job of filtering or pre-screening for employers, which results in more productive interviews. (Few employers care to waste time helping someone who's just going through the motions in order to continue collecting unemployment.)
Seems as though I've been hearing a lot lately from businesses in need of employees. Back in July of last year, I posted a blog with examples of radio recruitment ads on our station website and shared it with the local chamber of commerce. It's a good way to introduce the idea to advertisers who default to newspaper or online Help Wanted ads. Putting the ad on radio generates additional word of mouth, as listeners tell their friends and acquaintances about the opportunity they heard about on the air. It may be more expensive than sticking a help wanted ad in the newspaper, but it's not nearly as expensive as an unfilled vacancy.
We offer the Wisconsin 106 Job Spot package. Clients receive on-air ads 7 days...3 times per day, plus posting to our Job Spot webpage. They're sold weekly or monthly at a discounted rate.
Nice graphic, Bill! Is this on your website? I love this!
You've given me an idea now. Think I'll post a sticky ad to our website, similar to what you've provided above, along with a link to a post I wrote a while back on radio recruitment, with examples of recruitment ads and their accompanying success stories for local advertisers.
Thanks for sharing this!
Rod...you're welcome. I found it somewhere and tweaked it a bit. No it's not on our webpage. I'll mention it to the powers to be that it should.
From B. Haschke: "Our stations are having great results recruiting for local businesses. Four national and local Manufacturing companies, a clinic looking for maintenance person, dairy's looking for multiple positions are just a few getting results and using the stations more than one time. We recommend they run 10 ads a day on stations they buy and run for 7 days."
at May 29, 2018 10:34 AM PDT
From Lisa Kirkman: We've found a booming business in recruitment ads in the last year. We're a mining town so unemployment is quite low and finding folks like CDL truckers with various certifications are competitive. Newspaper is very weak here. We offer our 6-station combo and run a heavy 10x combo on Sunday, 8x on Monday, 6x on Tuesday and 4x on Wednesday. $899. I added a sample [here] I was proud of.
