Radio Sales Café

Hi There,  Just wanted to reach out to everyone today to ask a few questions.

1. Have you ran any weight loss membership giveaway promotions, how successful were they?  Feel free to share any details.  

2. Is your station currently running any New Year New You shared promotions?  Feel free to share any details.

3. What clients do you currently have on now or for Jan/Feb for the New Year New You type of ads?  Please feel free to share your success.  

4. What categories other than the typical gym/fitness/studio, medicine/pill shop, and weight loss surgery do you currently / or in the past had on for New Year ads?

Thanks!  I look forward to hearing more about what everyone is doing!  

I do not have any clients that are on for this specific reason.  Our station doesn't have any promotions.  There are some on my station that are on, not my clients.  One is a popular gym.  They are advertising low cost for January.  Nothing too special.

Five years ago I creates a promotion that has continued to make two out of our five stations generate revenue that built into one of our top revenue generators of the year. There is so much to include in this one post but I will give a quick over view. Phat to Fit is a health and fitness challenge created, executed, hosted and coordinated by our Radio Group. it takes great commitment and additional hours for over 10 weeks but the rewards are not only financially rewarding but how our local citizens and businesses perseves us as a driver of health and fitness in our community is huge.
Two teams of 8 contestants trained by two separate gyms and one of their trainers leading one team red team representing the country station and one of the gyms and the other black team representing our rock station. Each trainer trains their team and has them follow a recommended eating regiment. No none is eliminated. Each Saturday there is a team against team fitness challenge that is rewarded with sponsored prizes assisting them into their new life style. At the end of the 10 week challenge there are three winners in different categories who take home cash and prizes. One team and gym takes the traveling trophy and bragging rights as the team challenge winner. This is emphasizes on getting fit not skinny . encouraging healthy living to families.