I have read in various different books and on the web that sales people should write articles and send them out via email and/or post them online.
I am wondering what might be some topics to write about? Does anyone do this and have any articles for me to look at?
Thanks
Katie,
I never wrote articles myself but would find articles related the conversation that others had written. If I was seeking to be trusted I found it best to share articles that came from a third party and not me, the person trying to sell them my product.
