Trial Runs?!?!

  • November 13, 2012 8:02 PM PST

    I am sure everyone has had a prospect tell them that they would like to try a "trial" run to guage the response.  Typically they are willing to spend two weeks worth of ads.  Then they will get upset if no response and can't "afford" to have a real campaign without knowing ahead of time if it's going to work.

    Does anyone have any articles or resources that I can show at meetings when a prospect says this?  Something to reinforce how I handle the objection?  If they can see /read an article that backs up what I am saying this could be helpful.

    Thanks

    • 56 posts
    December 4, 2012 6:47 AM PST

    Katie, what is it you are currently saying in that conversation?