I am sure everyone has had a prospect tell them that they would like to try a "trial" run to guage the response. Typically they are willing to spend two weeks worth of ads. Then they will get upset if no response and can't "afford" to have a real campaign without knowing ahead of time if it's going to work.
Does anyone have any articles or resources that I can show at meetings when a prospect says this? Something to reinforce how I handle the objection? If they can see /read an article that backs up what I am saying this could be helpful.
Thanks
Katie, what is it you are currently saying in that conversation?