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News Talk Rates for Local Programming

  • Jack Walker
    • 455 posts
    October 11, 2012 10:14 AM PDT

    We are taking one of our stations News Talk. In the plans, is a local Expert Network segment from 9a-11a – 4 30-minute programs, 5 days a week (20 separate programs with no exclusivity).

    I’m interested in thoughts on how to price each 30-minute program and to see if anyone wants to talk me out of this concept.

    Thanks.

    Jack