We have two venues with rodeos each summer and I am afraid they are both sounding the same. Any suggestions for creating some unique rodeo ads. Really would appreciate any and all suggestions.
Thanks a lot.
Personalize the commercials with individuals who put on the event or rodeo participants - each will be "different" because each person is unique. If someone isn't capable of carrying the whole message - even having them involved in a portion of the message will make it stand out. We do this with most of our commercials and it works very well as the customers get feedback - and it let's them know that people are indeed listening to the message.
thank you for your suggestions. I agree that the ads get "old" fast and your suggestions will help.
Thanks Troy, I always agree with this technique and haven't been able to do this with them yet...This rodeo is sponsored by and the main fundraiser for a volunteer fire dept. I'll get to work on this earlier next year.
So here is my "Johnny Come Lately" comment. When I worked at a station in Eastern Montana I was able to be involved with a number of rodeo promotions. As with any other business, find what they feel is their point of difference. It may seem to you that a rodeo is a rodeo, but often the stock supplier, rodeo promoter, or the venue have points they feel make them a step above. As long as that point of difference can become a sellable point hammer on that.
Daryl DJ Johnson
Hey Daryl, thanks . I'm originally from Hardin, but lived in Billings and Laurel. I miss it a lot. Are you still there? What's the fire situation?
Sorry to say Diana, after working with Russ Newell at KFLN in Baker Montana, I am no longer there. Sure do miss family and friends back home though. I now work with Grays Harbor Radio in Western Washington and love this experience and the people here as well. One of the biggest differences I have found is that in Eastern Montana the notion of a small town brings images of Plevna, Savage, or Ismay (Joe) Montana where you are looking at tens or hundreds of people. Here, as when I lived in California, small town is normally still counted in thousands.
Sorry, cannot give any report on the fire other than what I find from other stations in the area.
