Our stations recently switched to Marketron for traffic and billing. The transition hasn't been easy, but we're slowly learning to deal with its idiosyncrasies.
One of its unfortunate limitations is the lack of a monthly scheduling option. Currently, salespeople can enter daily or weekly schedules but cannot create monthly schedules.
With so many of our advertisers on annuals for a fixed number of commercials per month, we would find it helpful to have the monthly scheduling option. What about you?
If you're using Marketron, would you find it useful to have the monthly scheduling option?
If you're using another automated traffic/billing system, does it let you enter monthly schedules?
Thanks for sharing your thoughts.
We are making the transition to Marketron this week actually. Did it get easier Rod?
