Revisiting Roger Utnehmer's presentation on the time-management argument for pitching BIG ORDERS, two questions came up:
What constitutes a "big order" at your station? (How much money, how many ads, and over what period of time?)
What's the largest order you've ever asked for? (Not the largest sale you've made, but the largest amount of money you've asked for in a single presentation.)
If you haven't already seen Roger's electrifying 6-minute presentation, I urge you to do so. I promise you won't regret it!
We're making this a Friday poll question. Please share your answers with us here. Thank you!
