April 19, 2012 9:08 PM PDT
According to Automotive News, Cadillac will be spending 80% of its ad budget to promote two models, the XTX large sedan, arriving in early June, and the smaller ATS compact sedan.
The article states that Cadillac is favoring sports properties because they "work really well for us," according to Cadillac VP of Marketing Don Butler.
If your station does a fair amount of auto dealer business, a subscription to Automotive News can equip your sales team with valuable insider information on car manufacturer incentives (both to dealers and consumers) and advance notice concerning advertising and marketing opportunities. Published weekly by Crain Communications, the publishers of Advertising Age, annual subscriptions run around $155.
