Streaming

  • March 16, 2012 6:31 AM PDT

    I realize that we can't give away certain information about rates and so on but giving out a formula may not get us in trouble so here goes...those stations that are streaming: what is your formula for charging for the spots that stream.

     

    Please do not include rates. Thanks!

    • 7 posts
    March 23, 2012 6:38 AM PDT

    We include streaming in every proposal.  We run 12 spots per day, one every other hour.  Total is 84 spots per week, when we put in the orders in our system we apply the rate.  The client sees that this is included in the total, and our invoices separate the on air spots from the streaming spots, and they show sepearate on the invoice.

  • March 23, 2012 6:52 AM PDT

    Laurie: What's yolur phone #?

    • 7 posts
    March 23, 2012 12:37 PM PDT

    Hi there

     

    This sound squite interesting. We are in a small market in the Caribbean, however, we don't charge for streaming. Are you saying that you charge for on air as well as for when the ads run online through your live stream?

  • March 23, 2012 1:46 PM PDT

    I am wanting to know who does charge for streaming and the formula they use...

    • 455 posts
    May 21, 2012 9:15 AM PDT

    We are looking at how to monetize streaming. Did anyone every get an answer to this?