Need Promotions Advice

    • 5 posts
    November 27, 2017 2:31 PM PST

    I am needing some advice when it comes to promotions. Where do you find ideas, ways to induce ideas. I know of this site and that's it, but is there any others like this where people can brainstorm together or share ideas. This site has been super helpful in even knowing what to do when it comes to promotions, working in radio as well as tips and knowing dates to watch for. Thought I would see what advice people have. Thanks so much.

    • 1373 posts
    November 28, 2017 10:30 AM PST

    Hello Rikki,

    Thank you for your kind words about the site! A couple of resources as far as events around which you can build promotions are 1) Chase's Calendar of Events and 2) the National Day Calendar website. The latter, which is free, was brought to my attention by friend and sales trainer Phil Bernstein, in his blog post How to Manufacture Sales from Manufactured Holidays.

    Grace Broadcast Sales also offers a free 2018 special events and promotions calendar, which you can view here.

    Hope that helps!


    • 16 posts
    December 1, 2017 11:46 AM PST

    Radio Advertising Bureau (RAB) is a great source.  Your station or group wiould have to become a member.  Also, get involved with your state Broadcasters Association.  Go to their area meetings and conferences to rub elbows with other broadcasters from your state.  When you travel, listen to other stations.  Their promotions might be a good fit your your station.