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Making an Impression on April 1st

  • Every year at this time, I get to do something extra special—and thoroughly enjoyable—as Don Frei, co-owner of Howard Hughes Appliance, Television, and Sleep Shop, and I collaborate on creating radio commercials that play just one day a year.

    April 1st. 

    Three times an hour, 6a-7p, on all three of our stations in the market.  

    And while this client advertises with us 365 days a year, the purpose of this particular investment is simply to bring a bit of fun to their friends and customers.

    This year, we drafted Dana, a service technician, and Don’s daughter (and partner in the business), Melissa, to record a couple of these spots. 

    I've posted the back story and all 19 spots here, if you're curious.