Radio Sales Café

Recent Entries

• How To Beat The Google Gods

  by Scott Howard March 20, 2019
  Originally published on 3/19/19 at https://www.scotthoward.me/how-to-beat-the-google-gods/   Have you ever heard of Marketing Funnels?  It’s not a new term but it has gained all kinds of attention when it comes to internet marketing recently. The concept is that customers going t...
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• Don't believe rumors about the decline in radio listenership

  by Scott Howard March 15, 2019
  I just sent this email to my co-workers:   I had a smart-aleck client leave me a voice mail about wanting to plan for his annual event.    “I need to get things get the discussion started and obviously since radio has deteriorated in terms of market share. Once again this ye...

• You versus Them

  by Scott Howard March 5, 2019
  Originally published 3/5/19 at https://www.scotthoward.me/you-versus-them/ and written for business owners and marketing decision makers. Today I am going to share with you a piece of the Consumer Journey that every single consumer encounters before they spend money. They have to decide ...

• Why Radio is Personal To Me

  by Scott Howard February 10, 2019
  Originally published at https://www.scotthoward.me/why-radio-is-personal-to-me/ on 2/5/19   Are you one of those people who wonder if advertising on the radio would work for your business? I’ve got something for you to watch, or at least listen to for 5 minutes in a moment. Last ...

• How Realistic Are Your Expectations?

  by Scott Howard January 28, 2019
  Originally published on 1/22/19 at https://www.scotthoward.me/how-realistic-are-your-expectations/  I write for businesses that are looking for marketing and advertising advice and also sell for WOWO Radio.  That is the "voice" I used when I wrote this.   Today I am am going to cha...

• What's Old Is New Again: Radio Listening

  by Scott Howard January 21, 2019
  This was originally published at: https://www.scotthoward.me/whats-old-is-new-again-radio-listening/   You may find that the stats I quoted for my station are also true of yours. Over the recent Christmas and New Year's holiday break, I was catching up on unread emails from 2018 and foun...

• Sound ADvice on Radio Advertising Success

  by Scott Howard January 14, 2019
  This article was originally published at: https://www.scotthoward.me/sound-advice-on-radio-advertising-success-2/ To kick off the brand new year, I am going to share with you stories of success that business owners from around the country shared last year.  These are their stories of how ...

• Invite People with Money to Spend with You

  by Scott Howard January 7, 2019
  There’s an old saying that the reason bank robbers rob banks is because that’s where the money is. While that may have been true in the last century, it’s not true anymore. What is still true and a more honest way to make money is to invite people who have money to spend, to ...

• Marketing Ideas for Restaurants

  by Scott Howard January 4, 2019
  After the big holiday push from November through Christmas time, most restaurants experience a slow down in January, unless you prepare ahead of time. Restaurant News has a great article listing some of the special days and events that you can plan a promotion around if you act quick: F...